There are some things that make it so easy to succeed - and 4 must-do's will make all the difference for you. Are you ready for them?
We all have things that we spend time on that really we should be giving up on. It's time to stop. For example you may be spending time on activities that are best done by someone else, or perhaps you're wasting time on activities that will never bring you any income - or so little income that the return on investment (financial or time) is not worth it. Perhaps you've developed some less than helpful routines, like laying in bed 'til late, allowing yourself time to procrastinate or telling yourself the work has to be perfect ... even if it means that you are late delivering to your customers.
Be honest with yourself. What do you need to stop doing? Set yourself the challenge of stopping one thing today so that you can free up time for your business.
As well as working on things we don't need to do, we have a tendency to avoid doing things we know will bring in money to our business - like selling, talking to people, letting people know what we do in business. Now it may be that you lack skills, and that's why you've not yet started doing something. That's great - what are you going to do to learn those skills, to develop them? But you also know that there is something you are not doing even though you know how to do it - come on, it's time to get working on it. Small starts that you can keep up are better than sudden full on activity that you stop again within days. Take those small steps now, today.
Do More Of
There are some things that we do that in truth we don't do often enough or regularly enough - you know those things that give your business a little boost and then you don't do again for another few weeks or months. These are the things you need to do more of. When you know that an activity works for your business you know it's worth replicating to achieve success. Probably the one thing that most people need to do more of is income generation - which comes from doing more of telling people what it is that you do, and making it easy for them to buy from you.
Do Less Of
It's important to question whether you are the right person to be doing some of the activity within your business. Some activity is income generating and requires you to be doing the work - other tasks support the income generation and can be conducted by someone else. When your business gets to the stage where you can grow you must look for the ways that you can outsource work. And that is the supporting tasks. This will enable you to then concentrate on generating income for the business - but watch out for the common mistake! So many people who outsource then fail to increase their own income generating activity, making it difficult for the business to survive now that there are outsourcing costs. Prepare yourself for this happening by going back to the 'do more of' section of this exercise.
Going through these 4 tasks is a continuous process for your business. It's worth asking yourself on a monthly basis what you need to stop doing, start doing, do more of and do less of.
By the way, you might enjoy this little interlude - I love this Bob Newhart sketch, Stop It!