You read copy, marketing materials, business page updates on social media and all you can hear is the corporate, intellectual voice that has been trained into so many business owners. Where is the authentic voice? Where is the truth, the unique element of this person in business?
For years I've been fighting this myself, having spent 25 years working in corporate environments (even when I had my first business as a management consultant through the 90s I worked in the corporate world). It's been really tough to lose the chains of academic language and corporate report writing to allow my own voice to come through. And I'm still not sure I'm totally there yet.
The trouble is, I became so good at writing a board report that it became a part of my DNA. Every time I read something that I have written I feel like I have to get a scrubbing brush out (the delete button on the keyboard just isn't enough, you know) and rid myself of those corporate cliches.
Are you finding it hard to let your own voice be heard in your business? Is it proving difficult to be authentically you? I genuinely believe this gets in the way for many who are new to business. As cast-offs from the corporate machine (even if we choose to leave, we are still the corporate cast-offs), we are just the same as every other corporate cast-off. We use the same cliches, the same sentence structure, the same rhythm. Corporate speak for the entrepreneur will not set us apart in business. It simply makes us a baby clone of the larger organisations we have left. But that's not the business we're in, and we won't survive in the world of the modern entrepreneur if we hang on to the barrels of the big guns.
It's time for you to start working on your authentic voice. Write. Then write some more. Bin what you write, but keep on writing. Every day. Wash that corporate language right out of your hair (in the good ol' South Pacific way - I love that musical). Are you ready? Whatever else you planned for the next 15 minutes, I want you to go and write, and make this a daily activity until you get so sick of those corporate cliches that you can't help yourself - you have to find your own true voice. (I'm still singing along with South Pacific in my head - seem to have given myself an earworm. Ooops!)