You know the kind of thing - in fact you may be busy on productrivia right now. It's the kind of work that is useful to your business but not critical, it's the kind of thing that you pretend to yourself you need to do (checking in with social media for example) but doesn't deliver the return on investment that your business needs, it's the kind of thing that takes up 80% of your time and delivers only 20% of the income.
If you're busy right now, check in with yourself - is this productivity or is it productrivia? Are you getting a return on the investment of your time, or are you kidding yourself that you are busy? It's time to get real with yourself, time to be honest.
You see, the thing with many business owners is they indulge in their feelings - 'I just wasn't feeling it today', 'I couldn't really concentrate on the work so I did some social media stuff instead', 'The client was annoying me so I ignored their calls and emails' ... and other indulgences. If we were working for an employer we'd have a boss telling us to get over ourselves, to deliver on the targets, to get the job done. And that's how we need to be with ourselves in business too. We cannot indulge in the productrivia. We have to be productive.
I know some of you will be saying 'I'm not indulging in my feelings' and will struggle to identify with that accusation. But you know, if you're not making money out of your business, if you're engaging in productrivia, if you're failing to deliver a return on the investment of your time, energy and money then you have a hobby, not a business. Sure, you can kid yourself it's a business. I did that too for a while. And I wasn't pleased with the person some years ago who accused me of running a hobby business. Once I admitted that this was true, that was the day I became a business woman. That was the day that I engaged in productivity and put productrivia to bed.
Are you ready to be honest with yourself? Are you engaging in productivity or productrivia?