The workshop leader wasn't congruent with her message - she was telling us how to manage our stress well and yet was demonstrating that she was clearly NOT managing her stress. She wasn't utilising the techniques she was telling us about to manage her stress.
Now this happened many years ago but I've been finding myself recalling the situation recently. In recent months I've noticed that there are many small business owners who are incongruent with their message. They've learned the words to use with the outside world, and yet they're not living the message that they spout. There are health coaches who are eating a poor diet or are overweight whilst telling others what they should eat (you don't want to know how overweight one nutritionist is that I've come across), yoga teachers who openly criticise others whilst preaching being at peace, photographers who won't let anyone photograph them or who never photograph their own family when they tell clients that having family photographs is creating heirlooms for the future, various entrepreneurs who moan that the public don't value their service whilst they design homemade business cards and logos, and many, many more examples.
I'm not saying I'm perfect, I know I am anything but. The point here is that we all need to be doing some introspection every now and again, checking in that we are congruent with our message, making sure that when we tell clients to do this or do that we too are taking note and doing what we preach.
What message are you putting out to clients and prospective clients? Where are you at odds with your message? What changes could you do with making this week to make sure you and your message are more aligned?